Case Sorriden

From intent to enrollment: a digital journey to contract dental care.

Wetok developed a portal and backoffice for Sorriden to connect plan selection, personal data, dependents, validations, payment, contractual acceptance, proposal and operational tracking.

Visual da plataforma de Adesão Sorriden
Digital enrollment journey with plan, personal data, dependents, payment and backoffice.
Portal

guided flow for plan enrollment

Validations

CPF, age, ZIP code, dependents and acceptance

Payment

card, boleto, gateways and recurrence

Backoffice

status, reports, dashboards and integrations

Context

Contracting a dental plan involves more than filling out a form.

The enrollment journey needed to reduce friction for the customer and at the same time give internal control to validate data, record acceptance, process billing, create the proposal and follow each stage until operational activation.

The solution connected portal, API, backoffice and auxiliary services so the digital sale could be treated as a complete, traceable operation.

The challenge

Turning digital sales into a traceable operation.

The solution needed to connect personal data, dependents, plan, payment, proposal status and administrative systems without losing governance.

Complete and validated registration
Holder, dependents and financial responsible party
Payment methods and gateway return
Integration between proposal, billing and operation
Wetok path

Portal, API, backoffice and services working together.

The solution was built to connect the contracting experience with the systems that sustain billing and operational activation.

01

Enrollment

Guided flow for plan selection, holder data, dependents, address, payment and contractual acceptance.

02

Validation

Rules for CPF, age, duplication, mobile phone, ZIP code, birth date, card and plan conditions.

03

Billing

Integrations with payment methods, recurrence, boleto, gateway return, logs and proposal status.

04

Operation

Backoffice, API, dashboards, reports and auxiliary services to monitor and handle exceptions.

Result

A more organized, validated enrollment prepared for scale.

The project reduced the distance between customer interest and proposal creation, with a digital journey that improves data collection, reduces rework and gives more visibility to service, finance and backoffice teams.

Guided digital sale

The customer follows a clear journey to choose a plan, enter data, accept terms and pay.

Registration reliability

Business validations reduce inconsistencies before the proposal advances to the operation.

Connected billing

Payments, recurrence, boletos and gateway returns become part of the same journey.

Traceable backoffice

Status, logs, reports and dashboards help monitor proposals and handle exceptions.

Brand served

Sorriden
Digital sales journeys

Digital contracting needs to connect experience, payment and operation.

Talk to Wetok to transform complex commercial journeys into integrated, traceable platforms prepared for scale.